At Nanda, we think of the things that are missing from our lives and create them.

It is simple. Our ideas come from ordinary questions like 'Why does my alarm do such a terrible job of getting me up?' and 'Why can't I find a bag that makes it easy to carry my heavy laptop around?' Then, from these ordinary questions, we set out to create extraordinary products.

Nanda has been a hot item in the news, and Clocky has been featured on Good Morning America, The Today Show, The Big Idea, The New York Time 'Year In Ideas,' ID & Dwell, to name just a few. Clocky can be purchased in 45 countries, and from large retailers like Bed, Bath & Beyond. The company will launch 2-3 new products in early 2009.

Nanda was started by Gauri Nanda when she was a graduate student at the MIT Media Lab. The Clocky alarm clock evolved out of Gauri's own need for an alarm clock that wouldn't let her snooze repeatedly. She created a prototype for a class project and a flurry of unexpected attention by the press ensued.

Gauri was featured on the cover of Inc. magazine in July 2007. Prior to MIT, Gauri worked for Apple computer.