Archive for April, 2008
Tuesday, April 15th, 2008
Nudge, by Richard H. Thaler and Cass R. Sunstein shows how it’s easier to “trick” people into doing what you want (or what they should do) than to try to educate them why. It’s easier because people generally don’t think very hard about the choices they make. By carefully structuring the choices you present, others by default make the “right” choice. According to Thaler and Sunstein, “Choice architecture is the context in which you make your choice. Suppose you go into a cafeteria. What do you see first, the salad bar or the burger and fries stand? Where’s the chocolate cake? Where’s the fruit? …The person who decides how to display the food is the choice architect of the cafeteria.” (via Amazon) The book details how it is possible to design environments that make it more likely for us to act in our own interests. The authors think that Clocky is an excellent example of this.
Posted in Books
Tuesday, April 8th, 2008
Gauri did an interview for Lucky Magazine this month. They wanted to know what kind of gadgets she uses on the go and in the office. Photographs were taken in Brooklyn. The issue just hit the newsstands. Here’s a little peak at the fun piece.
Posted in Press
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