Nudge, by Richard H. Thaler and Cass R. Sunstein shows how it’s easier to “trick” people into doing what you want (or what they should do) than to try to educate them why. It’s easier because people generally don’t think very hard about the choices they make. By carefully structuring the choices you present, others by default make the “right” choice. According to Thaler and Sunstein, “Choice architecture is the context in which you make your choice. Suppose you go into a cafeteria. What do you see first, the salad bar or the burger and fries stand? Where’s the chocolate cake? Where’s the fruit? …The person who decides how to display the food is the choice architect of the cafeteria.” (via Amazon) The book details how it is possible to design environments that make it more likely for us to act in our own interests.  The authors think that Clocky is an excellent example of this.